Managing your organisation's reputation is a challenging yet vital process in today's dynamic corporate and public landscapes. Why? It's simple... at the bottom line, a positive reputation leads to retention of clients/customers as well as a greater chance of positive referrals (keeping in mind referrals or word-of-mouth has always been - and will continue to be - the most powerful form of marketing; for instance, 65% of new business alone comes from referrals - New York Times, 2013).
Unfortunately, evolving technologies, the development of a 24/7 news cycle, and the ever increasing public access to information, has made it more difficult than ever to harness your organisation's reputation and manage the various arenas at which it is on the line (e.g. the various channels of social media).
At Crisis Shield, we've decided to approach this challenge with a 'glass half full' strategy; developing processes not only to limit the risk of reputation damage, but using the development of the challenging components outlined above to construct and manage a positive reputation.
An organisation's reputation is relevant to every stage of its journey - this is why we offer services to help you build and manage your reputation regardless of your development. We can help you diagnose weaknesses in your current communication strategies right through to training, testing, and equipping your team with the necessary tools and talents to build and maintain a powerful reputation for your organisation.
Does your organisation have an effective reputation management strategy? Is your team adequately equipped to manage your organisation's reputation? We offer a range of services to help you plan, build, and execute relevant and powerful reputation management strategies; Click here to get in touch with our team today.