Coronavirus Crisis: When too much information is worse than none
By Allan Briggs
Photo by wavebreakmedia/shutterstock.com
Or as they say, ‘too many cooks spoil the broth’. And given the rate that this coronavirus mutates and transmits, it’s safe to say that the broth of truth has certainly been made murky with the amount of misinformation and conflicting messages that have burst onto the scene whilst we all try and battle this fast-changing pandemic.
It is of course incredibly important to keep up to date on a regular basis of any changes that are happening and how they may impact you and/or your business (we suggest doing this by visiting either government websites or reputable news outlets). However, it’s also easy to get bombarded and confused by the constant barrage of information – and when you’re trying to organise communications for your business, it’s all too common to end up just copying and pasting everything you read:
The pictures above were designed to be information for residents in an apartment and office block. The placement in all the lifts is great and bathrooms, however there are a few things that we would recommend for improvement...
1. It seemingly hasn’t been updated since the outbreak first occurred all those months ago. You don’t necessarily need to update your stakeholders and customers for every minor detail, but the advice written that ‘we do not recommend self-isolation if you have travelled anywhere other than Hubei province’ is very much out of date and most definitely needs to be changed.
2. There’s far too much written and there’s very little likelihood that anyone will be reading it in their twenty-second elevator ride (or can read it, given the small font). Make sure to only include information and advice which is relevant to the intended audience and its particular situation. (For example, while it may be interesting to know the definition of the virus, you probably don’t need to tell us it’s called the ‘novel’ coronavirus because it’s ‘new’).
3. Consider breaking up information (i.e. don’t put everything into one document). Whilst we appreciate the environmental effort, it may be more practical to disseminate information into relevant blocks i.e. separate information specifically related to facilities from general health information. Small pieces of information updated regularly are more powerful than large slabs of information in one hit.
We are being overloaded with COVID-19 information right now. If you want to be effective, keep it short and to the point.
Call me on +61 417 160 120 or email email@example.com for a chat on how we can help prepare and protect your business to survive for better times ahead.