Crisis Media Training

Learn the formulas for interacting with the media and writing your message in a crisis

- ​and then put those skills to the test.

Our practical media training workshop is based on global best-practice and evidenced-based

formulas, models, and tools.

Choose the workshop that best fits your needs:

Crisis Media Training

101

Current media landscape
Good vs. Bad Case Studies
Media Channels (TV, radio etc.)
Leveraging online media
Identifying risks & opportunities
Writing your message
Delivering with professionalism
Media Conference practice
Radio interview practice
Full camera / lights / mic prop set + camera operator / journalist

Crisis Media Training

Advanced

Current media landscape
Good vs. Bad Case Studies
Leveraging online media
British Standard Response Process
Message Strategy Formula
Crisis Message Model
Crisis Apology Model
Bucket Method for answering journalist questions
Mythbusting rumours
Door-stop interview practice
Press Conference practice
Radio practice
Social media practice
Full camera / lights / mic prop set + camera operator / journalist
Performance review & report with recommendations
Reviewing past performances
Identifying risks & opportunities

About our Media Training Workshops

 

Media and communication training improves staff’s professional presentation and decision-making skills.  Training and scenario rehearsal develop a media ready and crisis ready team that’s equipped to act quickly, decisively, and professionally when a critical issue arises.

 

We run group or individual training sessions based on a client needs assessment.

 

Our objective in media training is to promote the reputation and wellbeing of a client’s organisation by teaching potential spokespeople the challenging art of media relations.  This training teaches participants how to identify and attain the right mix of newsworthy content, media access and timing, to create an effective media presentation that aligns with the organisation’s broader communication and goals.

This training reduces media illiteracy, promotes a deeper understanding of the media’s influence and enables staff to leverage media work to benefit the organisation and its stakeholders. 

 

Aim, Scope and Expected Outcomes

Our Media Training Workshop aims to establish a consistent level of crisis communication and media liaison knowledge, skills and preparedness among your organisation’s key communicators and spokespeople.

This workshop is based on good practice guidelines, enhanced with real-life lessons from our practical experience in issue, emergency, crisis and crisis communication management. It covers crisis communication and media management principles, concepts, processes, techniques and tools, focussing on key knowledge and skills that are essential to communicate effectively in response to a crisis or incident.

It empowers participants to:

  • convey the right message to the right people at the right time, when it matters most

  • communicate clearly and succinctly about an adverse situation from the organisation's perspective, connecting with stakeholders at both the organisational and human level

  • bring clarity and control to an adverse situation by establishing the organisation as an authoritative information source, dispelling speculation and correcting misinformation

  • present an authentic, empathetic and professional public face under pressure

  • communicate confidently with stakeholders/interested parties through a variety of channels and formats that apply to both reactive and proactive communications.

 

Who should undertake this training?

This workshop can be run for an individual spokesperson or a small group (4 – 6) of your organisation’s designated key communicators and spokespeople, especially those with responsibilities under the organisation’s crisis communication arrangements. It suits participants who:

  • are designated as an official spokesperson to speak on the organisation’s behalf

  • have authority to make decisions about external/public communications, including with media representatives and across social and other digital media platforms

  • have pre-existing communication experience, expertise or formal qualifications

  • are accountable and/or responsible for the organisation’s reputation, brand, internal and external communications.

 

Knowledge and skills this workshop focuses on

This workshop is designed to develop participants’ knowledge about: 

  • the media’s role in disseminating information

  • crisis communication skills and tools

  • liaising with media representatives

  • requirements for different media channels (local, regional, and national):

    • newspapers

    • magazines

    • radio

    • television

    • social and other digital platforms

  • formulas and models for writing your crisis messaging​ and response

  • the organisation’s crisis communication plan (or our best-practice policies/procedures/protocols).

In this workshop, participants will develop/enhance skills to:

  • identify and communicate effectively with stakeholders, media and public

  • identify and counter threats (actual and emerging) to the organisation's integrity, brand, values and reputation

  • demonstrate visible leadership in stressful situations

  • develop crisis messaging using best-practice formulas, tools, and templates

  • apply attention to detail

  • communicate facts in a fluent, clear and interesting manner

  • empathise with victims and operational personnel

  • liaise with media and other organisations’ communication personnel/key contacts

  • present for media and public speaking interactions

  • retain professionalism under duress

  • use any tools/resources provided by your organisation to assist in performing crisis communication and media liaison roles – these may include equipment, technology systems, guiding procedures and templates.

We encourage participants to discuss, apply and rehearse relevant aspects of the organisation’s crisis communication plan (or other applicable policies/procedures/protocols) during the workshop.

Overall, we expect this training will increase your organisation’s readiness to communicate effectively in a real crisis or incident using good practice principles and following your documented crisis communication and media liaison processes.

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