
The importance of a brand; whether it's an individual or organisation
The City of Melbourne is a great place, especially in summer. The Australian Open kicked off last week and has already hosted some 400,000 keen tennis fans from Australia and abroad. Last year Melbourne was rated the “World’s Most Liveable City” by the Economist Group’s Intelligence Unit, and for nine consecutive years this city has had the biggest population growth of any Australian city. Melbourne is known as well for being sports-mad as it is for being full of culture vu